Is SEO really dead? By: Sean

Posted on: June 28th, 2011 @ 9:54 pm

Recently I have been seeing more and more blog posts about how SEO is dead, and that being an SEO specialist will become an irrelevant job position in the next few years. I figured this would be a good opportunity to promote 4th Street Design’s stance on this subject. While these sorts of posts have been floating around for years, people became more concerned when Google rolled out Google Instant, Panda, and now its own social network, Google+.

Past

First let’s take a look at what SEO has traditionally been. In the dark days of the web, search engine optimization was all about having a solid title, meta tags, reciprocal linking, and submitting one’s website to as many reputable directories as possible. The past several years have been an evolution of SEO. As Google changed its algorithms, people realized that they couldn’t get away with the same old tricks to compete for prized keywords. Developing organic links became the next big step in SEO. Along with this came guest blogging, and the basic mindset that good content brings valuable traffic. Having a good backlink structure was deemed to be one of the most important factors for a website.

Present

However, in the past few years, social media has become a huge factor for websites, and with this has come the terms SMO (social media optimization) and SEM (search engine marketing). People are claiming that SMO and SEM are going to kill off SEO. One such person (Ben Elowitz) believes that SMO has already killed off SEO. As a result, he believes that SMO is going to be the preferred method of establishing a websites presence to the world.

Future

While I do believe that it is foolish to ignore SEM and SMO, as they are becoming a huge part of establishing a websites online presence; SEO is in no way dead. Instead, to have a solid online presence you need individuals who are capable of more than just conventional SEO tricks, and who can adapt to marketing on different social media platforms.

We believe that SEO will not be dead for a long time. In fact, so long as there are search engines, basic SEO will still be relevant and required. Having a good backlink structure, and optimized title tags are still an important part of establishing an online presence. However, they are not the only step. Now, and in the future, establishing an online presence is going to require people who have knowledge in multiple aspects of Internet Marketing. Having a healthy online presence for you business requires a combination of smart search engine optimization, social media optimization, and search engine marketing.

So, in short, SEO is not only alive and well, it has evolved. And as such, it requires a diverse set of talents that we, here in Abbotsford at 4th Street Web Design and Development, can provide for you.