5 basic SEO tips to get your online presence started By: Sean

Posted on: July 8th, 2011 @ 8:44 pm

When hiring a web development agency, a lot of Abbotsford businesses don’t have the resources to outsource their search engine optimization needs as well. It can be very costly, and time consuming depending on the goals that the company has. Especially if the target keywords are national, instead of local (i.e Website design vs. Abbotsford website design). So, we figured we’d give away from freebies to help steer you in the right direction when trying to create an established website presence.

1. Establish keywords.

The first thing you want to do if figure out what keywords are the most suitable for your business, and are going to get you the most targeted traffic. For example, if you are a website design agency in Abbotsford, you wouldn’t want the keyword “Gardening specialists in Abbotsford” even thought you could possibly rank highly for it, and get lots of traffic.

2. HTML Markup

This is probably one of the simplest things you can do. By adding a relevant title tag, and a meta description with keywords in it, search engines will be more likely to favor your website. Also be sure to make proper use of the strong and header tags to emphasize important keywords.

3. Backlinks

By obtaining backlinks to your website, you are telling search engines that you have quality content that people are wanting to share. It is also a good idea to edit your anchor text to reflect your keywords. However, don’t use the same anchor text for all your backlinks.

4. Social Media Presence

This is probably fairly obvious, but some people may overlook certain aspects of social media. They key to a good social media presence is not focusing on just one network. A good social media campaign incorporates quality content, and multiple networks.

5. Quality Content

Search engines love quality content. If you have a blog that gets updated frequently, search engines will crawl your site more often. This is also one of the best ways to drive organic traffic to your website. If people like your content, then they will read your articles, and link to them, which will drive your search engine ranking up.

With these 5 tips you will have a basics to start your online presence. However, it is important to note that search engine optimization is a complicated process, and you can’t rely on just one technique to help boost your websites ranking.